http://www.sugarcrm.com/crm/press-releases/2012/sugarcrm-scores-another-banner-year-2011
Analyst Views:
- Peter Goldmacher quoted in MarketWatch on downgrading Salesforce.com to underperform from neutral: “Cowen analyst Peter Goldmacher said the company’s ‘normalized billings growth is slowing faster than expected. Competition is catching up,’ citing such rivals as Oracle Corp, Microsoft Corp and SugarCRM.”
- In the JMP Securities Software Finance Quarterly – Q3 2011, JMP Managing Director, Kevin McClelland,cites four areas where SugarCRM is innovating v. Salesforce.com: “1) Open Source vs Proprietary – Advantage? Lower cost than SFDC. 2) Channel-centric vs direct sales focused – Advantage? Lower cost ofsales than SFDC. 3) Hosting agnostic vs SFDC-hosted – Advantage? SugarCRM can leverage the hosters (e.g. Rackspace) as a channel and has lower capital costs. 4) Focus on emerging markets and mid-markets vs upmarket focus of SFDC – Advantage? Hit ‘em where they ain’t, grow with your customer base.”
Recognition: Product and Strategy Leadership
- Sugar Ultimate was selected as a 2011 Product of the Year Award winner by Customer Interaction Solutions. Sugar Ultimate supports complex global applications including mobile CRM and social CRM and was recognized for demonstrating excellence, devotion to quality and providing ROI to the companies that use it.
- SugarCRM was featured as one of Paul Greenberg’s CRM Watchlist 2012 Winners – The Generalists. Greenberg wrote, “This year, (SugarCRM) won easily, guaranteed winner, no judgment necessary and I was tougher by FAR than last year all in all. SugarCRM is a company that has a lot to be proud of. What they did in one year is remarkable and only bodes well for their impact in 2012. But at the same time, 2012 is the year that SugarCRM needs to transition to the enterprise. They can do it with the help of IBM, but not on the backs of IBM. Can they do it? Hey, they won this year, didn’t they?”

